SMILE AGAIN

BRAND STRATEGIST
2025

www.smileagaindenture.com.au

@smileagainmobiledentureclinic

One of our favorite things about going out for a good Indian burger is the taste of the patty and the sauces used in it. We love it, crave it—it’s a part of our DNA. Unfortunately, for an Indian living in Australia, eating burgers here often lacks that tangy taste our tongues crave.

Traditionally, Indian burgers are a fusion of authentic Indian spices in the patty and traditional sauces, creating a symphony of flavors where every bite feels like a journey back home. From the fiery heat of masalas to the comforting warmth of aromatic spices, each bite is a celebration of India’s rich culinary heritage.

This is where we decided to step up, take on this mission, and bring Bollywood Burgers to life.

Research and Insights: Understanding the WHY

Research and Insights: Understanding
the WHY

Research and Insights: Understanding
the WHY

At its heart, Smile Again exists to restore confidence, dignity, and comfort through genuine care. Many elderly individuals struggle with mobility or access to proper dental care — often leading to discomfort, pain, or loss of self-esteem. Smile Again was created to change that.


It’s not just about dentures or dental treatments — it’s about bringing back the joy of smiling, of eating comfortably, of feeling seen, valued, and cared for.

Every visit — whether in the clinic, at a home, or an aged-care facility — is guided by one belief:


"A smile isn’t just a part of health — it’s a part of happiness and identity."

Brand Strategy: The Big Idea

Keyword - Mapping

Keyword mapping revealed that Smile Again thrives on compassion through care — a brand that’s calm, comforting, and purpose-driven. Its identity reflects warmth and trust, brought to life through gentle forms, soothing tones, and a human touch that feels genuinely heartfelt.

Design Process

Concept Development
The final 3

The Logo

Color Palette

During the design process, the client mentioned that the clinics interiors were styled in black and white, and she wanted the brand to reflect that same aesthetic. While the idea made sense for consistency, I felt that pure black and white might appear too stark for a brand built on warmth and compassion. So, I proposed using soft shades of grey instead a palette that maintains the clean, modern look but adds a sense of calm and comfort. To bring in a touch of emotion and vitality, I introduced a warm orange accent that symbolizes care, energy, and optimism. Together, these choices created a balanced visual story one that feels professional yet personal, much like Smile Again itself.

Typography

Typography

All Round Gothic

All Round Gothic

All Round Gothic

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Nunito

Nunito

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Brand Assets

Brand assets are the subtle storytellers of a brand seen in patterns, packaging, and backgrounds that stick in peoples minds. They build subconscious recall and emotional connection.

Brand assets are the subtle storytellers of a brand seen in patterns, packaging, and backgrounds that stick in peoples minds. They build subconscious recall and emotional connection.

Brand assets are the subtle storytellers of a brand seen in patterns, packaging, and backgrounds that stick in peoples minds. They build subconscious recall and emotional connection.

Here, Smiles are used as a central visual element a subtle yet powerful reminder of the joy, comfort, and confidence the brand inspires.

Here, Smiles are used as a central visual element a subtle yet powerful reminder of the joy, comfort, and confidence the brand inspires.

Here, Smiles are used as a central visual element a subtle yet powerful reminder of the joy, comfort, and confidence the brand inspires.

Mockups

Siddharth has been amazing to work with! He helped me with my branding, designed a professional logo, and built a fantastic website. He is extremely passionate about his work and really puts in the effort to make sure everything is done well. Im very happy with the results and would definitely recommend him to anyone looking for branding or web design support.

Reflection

This project reminded me that branding isn’t always about starting from scratch — it’s about finding creativity within constraints. With fixed colors and clear client directions, I learned to balance vision with practicality, creating harmony between strategy and client needs.

Loved what you saw? Let’s make your brand the next big story.

Loved what you saw? Let’s make your brand the next big story.

Loved what you saw? Let’s make your brand the next big story.

Mockups

Mockups