MYSURU FOODIE

BRAND STRATEGIST
2024

@mysurufoodie

@mysurufoodie

@mysurufoodie

Mysuru Foodie was born out of a simple idea: to document the authentic food culture of Mysuru beyond just famous landmarks and tourist spots.

Mysuru is known for its royal heritage, but its food culture is equally rich — from early-morning filter coffee and crisp dosas to legendary sweets like Mysore Pak and hidden street-food gems known only to locals. Despite this, many local eateries and traditional flavors remained under-represented on social media.

Mysuru Foodie started as a passion project to discover, experience, and share real food stories from the city — focusing on taste, tradition, affordability, and honesty rather than trends alone. The goal was not just to showcase food, but to celebrate the culture, people, and everyday food experiences that define Mysuru.

As the page grew, Mysuru Foodie evolved into a trusted local food guide — helping residents and visitors explore Mysuru through food. The brand voice remained friendly, relatable, and rooted in local pride, making it feel like a recommendation from a friend rather than a review from a critic.

Research and Insights: Understanding the WHY

This stage explored the foundation of the brand by understanding its purpose, its audience and the cultural stories behind the Food landscape of Mysuru

Brand Strategy: The Big Idea

Brand Strategy -
The Big Idea

Keyword Mapping

Keyword mapping revealed a brand personality that is friendly and warm, expressed through curved forms like the palace and vibrant visuals, while staying boldly rooted in tradition and inspired by Mysuru’s festive spirit

Keyword mapping revealed a brand personality that is friendly and warm, expressed through curved forms like the palace and vibrant visuals, while staying boldly rooted in tradition and inspired by Mysuru’s festive spirit

Keyword mapping revealed a brand personality that is friendly and warm, expressed through curved forms like the palace and vibrant visuals, while staying boldly rooted in tradition and inspired by Mysuru’s festive spirit

Moodboard

Design Process

Design Process

Concept Development

The Logo

The Logo

The Logo

Color Palette

Typography

Typography

All Round Gothic

All Round Gothic

All Round Gothic

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Natom Pro

Natom Pro

Natom Pro

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Brand Assets

Brand assets are the subtle storytellers of a brand seen in patterns, packaging, and backgrounds that stick in peoples minds. They build subconscious recall and emotional connection.

The pattern draws inspiration from the elegant curves and motifs of the Mysuru Palace, echoing the rich heritage of the Wadiyar dynasty. Rooted in history, these forms create a visual connection that feels familiar and meaningful to locals, while offering outsiders a glimpse into Mysurus cultural legacy. This approach helps the brand bridge tradition and modern storytelling, making the design both culturally grounded and welcoming.

Mockups

Mockups

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Reflection

This project reinforced an important lesson — a brand doesn’t need to be overly fancy, crowded with elements, or dependent on a logomark to stand out. Thoughtful typography, refined with subtle custom tweaks and guided by strong research, can communicate a brand’s identity more clearly and authentically.

This project reinforced an important lesson — a brand doesn’t need to be overly fancy, crowded with elements, or dependent on a logomark to stand out. Thoughtful typography, refined with subtle custom tweaks and guided by strong research, can communicate a brand’s identity more clearly and authentically.

This project reinforced an important lesson — a brand doesn’t need to be overly fancy, crowded with elements, or dependent on a logomark to stand out. Thoughtful typography, refined with subtle custom tweaks and guided by strong research, can communicate a brand’s identity more clearly and authentically.

Mockups