BOLLYWOOD BURGERS

BRAND STRATEGIST

2024

www.bollywoodburgers.com.au

@bollywood.burgers

One of our favorite things about going out for a good Indian burger is the taste of the patty and the sauces used in it. We love it, crave it—it’s a part of our DNA. Unfortunately, for an Indian living in Australia, eating burgers here often lacks that tangy taste our tongues crave.

Traditionally, Indian burgers are a fusion of authentic Indian spices in the patty and traditional sauces, creating a symphony of flavors where every bite feels like a journey back home. From the fiery heat of masalas to the comforting warmth of aromatic spices, each bite is a celebration of India’s rich culinary heritage.

This is where we decided to step up, take on this mission, and bring Bollywood Burgers to life.

Research & Insights - Understanding the WHY

"Our research uncovered something simple yet powerful — while Australian burger joints looked and felt Western (Obviously), Indians abroad longed for a taste that felt like home. That emotion, that craving, became the heart of our design."

Brand Strategy - The Big Idea

Brand Strategy -
The Big Idea

Keyword - Mapping

Keyword mapping revealed that Bollywood Burgers thrives on vibrancy through food — a brand that’s fun, nostalgic, dramatic, and full of expression. Its visual identity takes cues from Indian culture, brought to life through bold type, cinematic hues, and energetic layouts that feel unmistakably Bollywood.

Moodboard

Design Process

Concept Development

The final 3

The Logo

Color Palette

Typography

Impact

ABXDEFGHIJKLMNOPQRSTUVWX

abcdefghijklmnopqrstuvwxvz

12345678910@#*<>()$&!

Montserrat

ABXDEFGHIJKLMNOPQRSTUVWX

abcdefghijklmnopqrstuvwxvz

12345678910@#*<>()$&!

Brand Assets

Brand assets are the subtle storytellers of a brand — seen in patterns, packaging, and backgrounds that stick in people’s minds. They build subconscious recall and emotional connection.